“STRIVE FOR PERFECTION IN EVERYTHING YOU DO”
– – HENRY ROYCE
This quote is considered as one of the slogan of Rolls Royce Company. It means, in everything what you do or what you work you must always strive for perfection.
Rolls Royce is a car manufacturing company which was founded in the year 1904 by Henry Royce and Charles Rolls. Being a state-of-the-art product, it is being recognized as one of the prestigious brands in the world. The strategies used by Rolls Royce mainly focus on improvement of operational performance, especially on product reliability, cost competitiveness and cashflow generation for long-term prosperity.
OPERATION STRATEGIES
Operational functions of Rolls Royce begin from the basics such as planning, organizing, leading and controlling the resources which is an essential for the production of a product. It mainly focuses on resource management and also in decreasing the extra cost. The operation management system of Rolls Royce highlights high efficiency, low labor cost, low unit cost and high cost on human resource system. To invest in improvement of art manufacturing and product efficiency which enable to reduce environment and its impact are the main methodology of Rolls Royce. Operation Management strategy deals with manufacturing and deliver high quality and durable luxury automobile with operation management system that help to ensure cost and risk associated with the manufacturer.
OPERATIONS AND FACILITIES
Operational performance of Rolls Royce mainly focuses on the following:
- Energy use
- Green House gas emission
- Waste Reduction
- Water Consumption
ENERGY USE
The total energy consumption for 2019, excluding product test and development, was 89 MWh/£m, which represents a 26% reduction since 2014. They are on track to meet the global target to reduce energy use by 50%, normalised by revenue, by 2025.
GREEN HOUSE EMISSION
Investing on renewable resources leads to reduction in cost. It also helps in mitigating risks associated with energy price volatility. The total GHG emissions for 2019, excluding product test and development, was 285 ktCO2e. This represents a 40% reduction since 2014. They are focusing on achieving global target of 0 scope 1 and 2 greenhouse gas emissions by 2030.
WASTE REDUCTION
The Focus on New technology and Hierarchy have played a very important role in improvement of solid waste recycling rate. The total solid and liquid waste production in 2019 was 4.22 t/£m, a 13% decrease since 2014. The amount of waste sent to landfill has decreased by 71% from 6,700 tonnes in 2014 to 2,300 tonnes in 2019; this has been accelerated by a reduction in output from their two major foundries.
WATER CONSUMPTION
The use of water is mainly on manufacturing, repair and other services, and for certain product testing activities. The usage of Global Water Tool for sustainable development has helped in identifying higher water stress. They have also sought opportunities to reduce water use in key processing areas.
WHY ROLLS ROYCE?
CLASSIEST DESIGN AND AUTOMOTIVE MASCOST
The price of Rolls Royce is huge as features like tall body, a long lean hood – the Spirit of Ecstasy.
PREMIUM AND HIGH QUALTY MATERIALS
Premium leather seats made from bull hide, wood-made dashboard, high-quality metal components, customizable gold-made emblem, etc.
STRAIGHT ROOF FOR A RIDE LIKE NO OTHER
RR models come with an option to employ the view of the night sky on the roof. It creates an illusion but looks completely realistic.
METER TO SHOW POWER BEING UTILIZED
Rolls has a highly capable V12 engine. In order to ensure that the driver remains in control, the automaker provides a power indicator.
MINIOMALISTIC DASH BOARD CONTROLS
The sliding wooden panel hides extra controls and infotainment buttons, offering the perfect mix of high-end technology and elegance.
– Bharath gowtham T N
Karumbaiah M U
I MBA
