Voice Search Optimization (VSO): What is it?
This is basically a practice of optimizing your web page to appear as answers or results when the questions come verbally. This option aims at your website being read out by voice search device like Siri, OKGOOGLE, and Alexa.
Statistics on Voice Search Optimization
- “58% of consumers use voice search to find information about local business online. (Source: Search Engine Journal)”
- “27% of the online Google population is using voice search on mobile (Source: Google)”
- “52% of smart speaker owners keep their devices in a common space such as a living room. 25% of people kept their device in the bedroom, while 22% kept the speaker in the kitchen. (Google)”
- “75% of voice search results rank in the top three positions for a particular question on a desktop search.”
- “60% of people claim that smart devices are essential to their lives, and they can’t imagine going back.”
- “25% of Windows 10 desktop searches were made by voice.”
- “56% of voice searches were performed to look for something up on the internet.”
How to do VSO?
Search engine like google mostly uses highlighted snippets and knowledge graphs to answer people’s voice searches. Voice search devices use rich snippets and knowledge graphs to offer speedy results because the purpose of searching through voice is to receive results which are quick and immediate.
What is featured snippet?
Google pulls short answers to a user’s question to provide a summary (about the query) and improve user experience from pages already ranked on the first page. Snippets which are richer can comprise articles, tables, figures, bullets, charts, graphs, images, YouTube videos, carousels, and other components that display above organic results.
If your web page is optimized for highlighted excerpts, it’s a good sign that it answers the user’s question. Featured snippets have an average click-through rate (CTR) of 8%, according to statistics. As a result, it is possible to achieve a great click-through rate.
The Google knowledge graph is a huge database that aids Google in rapidly and properly responding to user requests. Data for the knowledge graph are acquired from a mix of publicly available and privately licensed sources. Google always uses the preexisting knowledge graph to answer voice queries because it can answer the majority of inquiries, lowering the organic CTR.
It is also a massive database that helps Google reply to user requests quickly and accurately. The knowledge graph’s data are gathered from various publicly accessible and privately licensed sources.
Because it can answer the majority of questions, Google always leverages the preexisting knowledge network to answer voice queries, lowering the organic click-through rate.
Voice searches, on the other hand, have made it easier for customers to find solutions to their complex questions without wasting a lot of time and effort. Voice search gadgets are now incredibly accurate in analyzing the user’s query, which may explain why 60% of people would never want to type it out again.
There are various question words in voice search queries. To make your material more relevant for voice search, include keywords like how, what, where, when, and why. Long-tail terms make more sense for voice searches, as previously said. As a result, you may be able to ignore long-tail keyword variations for no obvious reason.
According to Backlink, “the average Google voice search result is at the ninth-grade level, implying that your fancy language and intricate terms could damage your chances of appearing in voice search results.”
Ensure that you have FAQ Questions:
The majority of people who use voice search start with a question that includes words like “Who, What, Why, How, When, and so on.” It indicates that they anticipate a rapid and succinct response to their queries. You can include a section of FAQ on your website which answers all of the interconnected queries that a searcher might have about your target term. Marketers must respond each of these queries in a conversational tone to appeal to the voice search. Your website and web pages must be technically sound and include schema markup to help search engines better interpret your material. Make sure your website’s navigation and informational structure are simple to navigate and load rapidly.
Impact of Voice Search Optimization on Search Engine Optimization:
The use of voice search is growing in popularity. In certain nations, it has already become a part of people’s daily lives. In the Netherlands, we have not yet reached that stage, but it will surely come. The marketing response to this will intrigue to watch. This study determines how Voice Search will impact Search Engine Optimization. The study focuses primarily on the Netherlands. This goal is being pursued through research into the use of voice and the behavior that comes with it. Additionally, research is being conducted on the contrasts between theory and reality in the field of Voice SEO. There’s also a discussion of how it varies from traditional SEO. Experts in the disciplines of voice and SEO have been interviewed.
The information gathered is used to create a Voice Customer Journey. “Marketers must be aware of Google’s transformation from a search engine to an answer engine”, according to this research. Because you are one of the few people who have come forward, landing a job in Voice has a much greater impact than the original search. As a result, you will not be granted the opportunity to speak unless you are even more relevant. To get to this position, you’ll need to make some adjustments. Furthermore, many SEO topics necessitate extra attention.
Usage of VSO
- Voice search is revolutionizing search engine optimization. Because it is more convenient and faster, many people currently choose voice search over typing. Voice search will be able to interpret more conversational search words as technology advances, and offer the most relevant results based on the query.
- According to research, at least 40% of Americans use mobile voice search at least once a day. Given how many people use voice search, it’s only natural to optimize your business for it. With voice search optimization services, you can collaborate with a professional digital marketing strategist who will use voice search SEO tactics to deliver considerable traffic to your website and boost your revenue.
- Voice search optimization can boost the effectiveness of your local SEO efforts. Many companies are aware of search engine optimization (SEO) and how it can assist them in ranking higher on search engine results pages (SERPs). Only a few businesses have mastered voice search optimization, whereas many have mastered local search optimization. It’s vital to optimize for both talk and text since people talk to voice assistants differently than they type. Voice search optimization services are intended to assist businesses in improving their local SEO operations in order to target voice search clients.
- Traditional online search forces users to open a website, key in their question or inquiry, and then wait for the results to load. The procedure is substantially accelerated when using voice search. Hands-free voice search is available on many smartphones, so you don’t have to pick up the phone to ask a question. Voice search allows for quick responses as well. When someone asks a question, they almost always get an answer right away. Users no longer have to wait for websites to load or sift through pages of content in order to discover solutions to their concerns.
Examples of organizations using Voice Search Optimization:
Voice search and Amazon are closely intertwined because of Amazon’s Echo devices, which include an AI assistant known as Alexa. Because Alexa can only “shop” on Amazon, more individuals using Echo translate to more Amazon spending. In fact, when compared to competitor voice search options such as Google Home, Amazon’s Alexa has a much higher market adoption rate. According to a recent eMarketer survey (opens in new tab), Amazon Echo devices are used by over 70% of smart speaker users in the United States.
The main difference between Echo and Google Assistant is that Echo is created specifically for Amazon e-commerce. Conversions are Amazon’s lifeblood, and ranking algorithms based on conversions also apply to the platform’s voice search devices.
Alexa also has additional features that have aided in increasing acceptance rates and reaching a bigger market. Smart home features are included, as well as the ability to call family and friends using your regular phone number. Alexa-enabled Echo Frames (glasses) and Echo Auto (for vehicles) were unveiled just by Amazon, so it won’t be long before customers have access to Alexa everywhere they go.
As Amazon has evolved, it has added new programs and ways for customers to interact with their mobile devices. Thanks to natural language processing, what started out as a simple shopping assistant can now interpret searches for entertainment news, information, and more. You can communicate with Alexa by talking to her, playing games with her, and having chats with her.
Is voice search optimization vital for your website? The question is, in fact, incorrect. It’s no longer a question of whether voice search optimization is necessary or not. The new challenge is determining how to profit from this unusual shift in searcher behavior.
People’s lives have been made easier as a result of voice searches, and websites must now optimize their material for voice searches. A new revolution is about to burst forth. Here’s all you need to know about Amazon Listing Optimization.
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