Till the last decade we have learnt in our management courses that the main objective of any business is to maximize shareholder’s wealth, which will
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Crypto – Issues and Way Forward
Can a small coin make huge noise in the globe? Yes. It is crypto! The entire global financial market has been raising concerns over the
Meme Marketing: A New Language to Learn
This is the golden era of internet and it has already proved its wider reach many a time. It plays a vital role in the
Nostalgia Marketing
Nostalgia marketing is the approach of inspiring a nostalgic longing or wistful admiration for the past in order to establish brands for the future. It’s
9/9 message from Ford: Will there be knock-on economic effect?
On 9th September 2021, Ford India announced it is restructuring its domestic operations meaning discontinuation of all the models and closing of the plants in
BUSINESS INTELLIGENCE AND BUSINESS ANALYTICS: WHICH IS THE BEST FOR THE ORGANIZATIONS?
In this modern world, everything is evolving day by day. Businesses also take part in this evolution where it’s getting incorporated with new technologies and
AI Revolutionizing Media and Entertainment Space
AI and cognitive computing are pushing the boundaries of the entertainment industry to a new unimaginable level.AI in advertising helps marketers to segment effectively, target
CHATBOTS
Chatbots- likewise called “informal brokers” represent law coatings that pretend published or uttered cause language for those intentions of imitating the language or action with
HYPERLOCAL SEO
Many companies employ search engine optimization to target specific geographic areas or cities. General phrases, on the other hand, may not be sufficient if your
WHAT SHOULD THE NEW CEO DO TO FLASH THE TURNAROUND?
Twitter co-founder Jack Dorsey has finally stepped down as CEO after years of failures and underperformance. The long-awaited move gives the social media platform a